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How to Use a Trademark Searching Website
 
 
A trademark is a word, phrase, symbol or design that identifies your business or product in the market. Having a mark protects your brand and gives you legal protection against someone else using a similar name or logo. Trademarks can be protected through common law, federal or state protection. Read more  great facts on trademark domain names, click here. 
 
A reputable trademark searching website is essential to avoid a conflict that could cost you millions in litigation fees and lost marketing investments. Clarivate offers industry-leading trademark search solutions that leverage the world’s most comprehensive, accurate and up-to-date global trademark data and common law content with experienced Search Analysts to deliver more relevant results and less brand risk. For more useful reference regarding trademark check,  have a peek here. 
 
Trademark searches can be done for a small fee or free of charge on the USPTO’s trademark search website (TESS). There are three options to choose from before you begin your search: a word and/or design mark search, a mark search or a combined word mark/design mark search.
 
TESS is a great place to start your trademark search, but it is not a comprehensive database. You should use a full trademark search or a combination of other resources to complete your research, including your own state’s trademark registry and Google search engine. Please view this site https://www.wikihow.com/Get-a-Trademark#:~:text=A%20trademark%20is%20a%20form,services%20from%20those%20of%20others.&text=A%20service%20mark%20represents%20the,source%20and%20quality%20of%20goods.  for further  details. 
 
Step 1: Enter the mark you want to search. This is where truncation operators become crucial: question mark (?), dollar sign ($) or a combination of both. A mark with only one letter can cause a likelihood of confusion with yours, so you will need to include all letters.
 
Choosing the right search terms is important for maximizing the number of records found. This can be difficult because TESS allows a limited number of people to perform the search at once, so it’s important to be clear on what you want to search for.
 
You can also limit your search to certain groups of goods or services. There are 45 trademark classes, each categorized based on the type of goods or services they cover. For example, furniture is Class 20 and tobacco products are Class 34. This will help to eliminate unnecessary search results, ensuring that you find the most relevant results possible for your situation.
 
Next, you should determine whether or not you’re interested in finding registered marks. You can do this by looking at the list of registered trademarks in TESS. There are also a few other online resources that you can use to search for registered marks, such as the USPTO's Patent and Trademark Resource Center.
 
A full search of the registered trademark database can be a daunting task, but it is essential to conduct a thorough search in order to ensure that you’re not infringing on someone else's rights. A full search of the registered trademark database will include identical and close variations of your trademark, allowing you to identify potential conflicts before they cause a problem for you.
 
Once you have your list of search results, you can review them to find out how many matches there are for each of the searches. You can then narrow down your results by category or TARR and see which ones are "live" and which are "dead".
 
A good trademark search can save you time, money, and headaches in the long run. It can provide a valuable source of information that you can use to inform your business and brand strategy. You can also use your results to decide whether or not it is worth the investment of time, money and resources to register a trademark in the first place.
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